XTunes is a really slick media player, with full media controls for playback, volume, rewind, fast forward etc. XTunes uses the embedded Wimpy media player, thus avoiding having to invoke a 3rd party player like Real Player.
This makes the listening experience for the customer much more immediate rather than having to wait for the player to load and start playing.
Additonally, all of your media clips are available for selection in the Media Library -
Now adding media files to your store is a snap as well, because you add them to the product's editing page, rather than having to go through the hassle of adding/uploading them through Media Manager. What's more - you can even preview your media clips in the product editing page!